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Constant Contact vs Drip 2021 | All-in-one Review

Looking for a side-by-side comparison of Constant Contact vs Drip? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of Constant Contact or Drip. So continue reading to discover which tool is best for you...

Constant Contact vs Drip Side-by-Side Comparison Table

Below you can find our checklist with which we've analysed Constant Contact vs Drip. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself).

	Constant Contact	Drip
Overall Rating	★★★ 2.5/5	★★★ 3.3/5
More information	Visit Constant Contact	Visit Drip
Pros and cons
Main Pros	🟢 Easy to use (beginner friendly)	🟢 Best segmentation (with events)
	🟢 Great for event marketing	🟢 Good for ecommerce
	🟢 Good email builder (drag & drop)	🟢 Good visual automation builder
	🟢 Huge email templates library	🟢 Good drag-and-drop email editor
	🟢 Good integrations	🟢 Detailed reporting & tracking
		🟢 Shareable workflows & automations
Main Cons	🔴 Overpriced for what they offer	🔴 Waaaay too expensive
	🔴 Limited form building options	🔴 Limited email templates
	🔴 Bad segmentation (manual tagging only)	🔴 Limited form builder
	🔴 Very basic automations only	🔴 Hard to splittest content inside emails
	🔴 Limited splittesting (only subject lines)
	🔴 Outdated email design templates
	🔴 Basic reporting only (no visuals also)
More information	Visit Constant Contact	Visit Drip
Capabilities Detailed Review	Rating	Rating
1 – Email builder	★★★ 3.5/5 Constant Contact is easy to work with. A downside is the limited amound of customization options available within the editor. Visually, it is also a bit outdated.	★★★★ 4.0/5 Since July of 2018 Drip has implemented a new visual builder. It's fun and easy to use. Drip has so many features when it comes to setting up automations that you need some time to get acquainted with it.
2 – Email templates	★★ 2.0/5 Using Constant Contact's editor makes it easy to customize templates. There are many templates to choose from, but the designs are pretty outdated, though.	★ 1.0/5 Not good in terms of email templates. They don't have a good library of pre-made templates. But with the new visual builder you should be able to create some good ones yourself.
3 – Form builder	★ 1.0/5 Constant Contact is as basic as it can be, in terms of building forms. It offers no options like customization, pop ups, slide ins, etc.	★★★ 3.5/5 Although design options are limited, there are plenty of different form types. What's cool, is that you can customize the visibility and the behavior associated.
4 – List management & segmentation	★★ 2.0/5 Tagging options are limited and difficult to use. You can not automatically tag contacts based on their behaviour, which is a big red flag if you are serious about automation/personalization.	★★★★★ 5.0/5 Nothing bad can be said about Drip's segmentation options. After doing our Drip review we must say they are without a doubt the best tool when it comes to segmentation. They go a step further than tags with their "events" feature. It's like tags, but with more contextual information (like time the tag was applied, the price associated with it, etc). This is tags on steroids basically.
5 – Automation	★ 1.0/5 Constant Contact is very limited in setting up automations. There is no visual workflow builder, you can only send very basic autoresponders and everything takes too many clicks to set up. Really one of the worst tools we've reviewed in the automation department.	★★★★ 4.0/5 Drip’s automations are centered around user-friendliness and smoothness. It works with ‘rules’ and ‘workflows’, which make setting up simple automations easy. They've also recently introduced ""sharable workflow" "which are basically pre-built automations you can import into your account with 1 click. This saves you a lot of time"
6 – Splittesting	★ 1.0/5 The only thing you can A/B test with Constant Contact are the subject lines.	★★ 2.0/5 Drip's A/B-testing functionality quite basic compared to tools like ActiveCampaign. For example: It's hard to A/b test content inside of emails, which is easy with ActiveCampaign.
7 – Integrations	★★★★ 4.0/5 Constant Contact integrates with basically every app (also Zapier integrations).	★★★ 3.5/5 Drip integrates with most apps, especially in the ecommerce space. And because they are part of Leadpages, we believe there will be many deep integrations with popular marketing software coming in the very near future because leadpages is working on Center (a marketing integration tool)
8 – Reporting	★★ 2.5/5 Basic tracking and reporting. For advanced metrics not very suitable.	★★★★★ 5.0/5 Best tool when it comes to tracking and reporting. It offers the biggest offering of data and visually it is very nicely illustrated.
9 – Support & Community	★★★★ 4.0/5 With Constant Contact, you will have access to an abundance of information. There is a lot of information on their website with many video tutorials. Also, you can contact them through live chat and phone. There is also a community present. We've had good support during our Constant Contact review.	★★★★ 4.0/5 Live chat is available during limited hours. You have loads of support articles as well and a good support team which gives good answers. However, we do believe they could have responded a bit quicker during our Drip review.
10 – Ease of use	★★★ 3.5/5 You don't need much time to be able to use all features. It works pretty straight forward.	★★★ 3.5/5 Pretty easy to set up and start using. Especially the automation part because of their "sharable workflows" which are pre-built automations you can import into your account
11 – Value for money	★★ 2.0/5 A bit expensive, especially if you have a list of 10K plus.	★ 1.0/5 Price is the worst feature of this software. They have recently retired their free forever plan and increased their relatively high prices even further. They've got some great features, but we have to score the pricing like this when we compare to other tools.
More information	View all features	View all features
Pricing
Free trial	Yes	Yes
Free plan	No	No
Price 1.000 contacts	$45/month	$49/month
Price 10.000 contacts	$95/month	$184/month
Price 25.000 contacts	$295/month	$370/month
Price 50.000 contacts	$335/month	$680/month
Price 100.000 contacts	$595/month	$1300/month
More information	View pricing plans	View pricing plans
Marketing Features
Native Conversion tracking	🔴	🟢
Web activity tracking	🔴	🟢
Splittesting Campaigns	🟢	🟢
Splittesting Automations	🔴	🔴
Dynamic Personalized Content	🟢	🟢
Multichannel Attribution	🔴	🔴
Site Messaging	🔴	🔴
Facebook Integrations	🟢	🟢
SMS Integrations	🟢	🟢
Webinar integrations	🟢	🟢
Native Landingpage builder	🟢	🔴
Native Shopping Cart	🔴	🔴
Shopify integration	🟢	🟢
Woocommerce integration	🟢	🟢
Sales & CRM Features
Leadscoring	🟢	🟢
Native CRM System	🔴	🔴
Task Management	🔴	🔴
Realtime Sales alerts	🟢	🔴
Gmail integration	🟢	🟢
Outlook integration	🟢	🟢
Salesforce integration	🟢	🟢
Mobile App CRM	🔴	🔴
Create quotes & invoices	🔴	🔴
More information	View all features	View all features
Overall rating	★★ 2.5/5 After our Constant Contact review we must say the tool is fairly easy to use and contains all the basic features. If you are a beginner, or you only need a basic, simple marketing automation tool, then Constant Contact might be suitable for you. Also, Constant Contact is great for setting up events.	★★★ 3.3/5 Drip has some outstanding features. Their segmentation options, reporting and automations are top-notch. The downside is the high price compared to other tools.
See for yourself?	Try Constant Contact for free	Try Drip for free

Screenshots

See also: Membership funnels | Product Launch funnels | Saas Funnels | Survey/ Quiz funnels | Video Sales Letter funnels | Webinar funnels

Alternatives