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ConvertKit vs ActiveCampaign 2021 | All-in-one Review

Looking for a side-by-side comparison of ConvertKit vs ActiveCampaign? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of ConvertKit or ActiveCampaign. So continue reading to discover which tool is best for you...

ConvertKit vs ActiveCampaign Side-by-Side Comparison Table

Below you can find our checklist with which we've analysed ConvertKit vs ActiveCampaign. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself). 

	ConvertKit	ActiveCampaign
Overall Rating	★★★ 3.4/5	★★★★ 4.3/5
More information	Visit ConvertKit	Visit ActiveCampaign
Pros and cons
Main Pros	🟢 Really easy to use for beginners	🟢 Value for money
	🟢 Awesome support	🟢 Best Automation features
	🟢 Great targeting & segmentation	🟢 Great visual automation builder
	🟢 Visual automation builder	🟢 Drag-and-drop email editor
	🟢 Native landingpage builder	🟢 Splittesting automations
	🟢 Tailored to bloggers & creators	🟢 Great support & community
		🟢 Segmentation & targeting features
		🟢 Automation & templates marketplace
		🟢 Free migration service
Main Cons	🔴 Limited A/B-testing	🔴 Interface can be a bit slow
	🔴 Lack of email templates	🔴 Slight learning curve for beginners
	🔴 Limited reporting & tracking	🔴 Not many pre-designed email templates
	🔴 Good software but a bit expensive	🔴 Limited form builder in lower plan
More information	Visit ConvertKit	Visit ActiveCampaign
Capabilities Detailed Review	Rating	Rating
1 – Email builder	★★★ 3.5/5 We found the email builder pretty easy to work with during our ConvertKit review. That being said, the customization options are a bit limited.	★★★★ 4.0/5 ActiveCampaign’s editor works pretty intuitively and has many features available. For instance, with ActiveCampaign you can reuse certain customizations (save them as blocks). Also, it is easy to see what changes people have made, listed in a orderly fashion.
2 – Email templates	★ 1.5/5 With ConvertKit you have a limited selection of templates, unless you HTML-code templates yourself.	★★★ 3.5/5 ActiveCampaign has a decent set of different email templates, but we hope for a bit more options in the future (you can get extra templates on the marketplace however). Their drag-and-drop visual editor is pretty easy to use and gives you freedom in what you want to create.
3 – Form builder	★★★ 3.0/5 With ConvertKit you can choose a reasonable amount of form types. You can also create landings pages. Creating a custom design is a bit lacking.	★★★ 3.5/5 ActiveCampaign’s visual form builder works well. Downside is that only the more expensive versions give you access to more form functionality and removing the ActiveCampaign branding.
4 – List management & segmentation	★★★★★ 5.0/5 One of the outstanding features of ConvertKit is their segmentation based on tags. You can get really targeted with who you want to send emails and automations too.	★★★★★ 5.0/5 With ActiveCampaign it is easy to segment your contacts in a vast variety of different ways. You can target as specific as you want and send personalized content. You can use both lists & tags.
5 – Automation	★★★★ 4.0/5 ConvertKit is very user-friendly. Automations can be set up easily with their ‘automations manager’. They work with a ‘trigger’ and ‘action’ system, which is easy to use. With their visual automations builder you can also easily create multiple automations with their own rules. The number of triggers you can select are a bit limited, though.	★★★★★ 5.0/5 With ActiveCampaign setting up automations is easy with their visual workflow builder. A great feature is the copying and pasting of automated sequences into your email service. Also, as no other tool, ActiveCampaign has set up an automations marketplace where other users can give away or sell their automations, and you can import them into your account with 1 click.
6 – Splittesting	★★ 2.0/5 It has basic A/B-testing. To get more detailed results is a bit of a complex process.	★★★★★ 5.0/5 Best A/B-testing of all tools out there. You can basically splittest everything from titles, to email content, and even complete automations! And you get detailed reportings.
7 – Integrations	★★★ 3.5/5 ConvertKit integrates with most apps (also with Zapier integrations).	★★★★ 4.0/5 ActiveCampaign integrates with basically every app, (also Zapier integrations). So you should be able to connect with whatever app you like.
8 – Reporting	★★ 2.5/5 ConvertKit's reporting and tracking options are basic. More detailed information is not available.	★★★★ 4.0/5 ActiveCampaign has decent reporting with great visuals. They also offer goal tracking, which means you can track conversions within ActiveCampaign. This way, you can A/B-test about everything you want to (even your automations), which is awesome!
9 – Support & Community	★★★★ 4.0/5 ​ConvertKit replied really quickly during our ConvertKit review and make sure you are helped out. Live chat is quick and responsive as well..	★★★★★ 5.0/5 ​​​There is absolutely no shortage of information when it comes to using ActiveCampaign. Their website is basically a library of information guided with great video’s. Their support is unparalleled. You have the option to use live chat or email. The support during our time as customers ánd during this ActiveCampaign review were very quick and comprehensive. The craziest part is that they will guide you with personalized video’s!
10 – Ease of use	★★★ 5.0/5 In comparison with other tools, this one is easy to use. Great for beginners and bloggers!	★★★ 3.5/5 You need a bit of time to get all of the available features under your control, but when you do, there’s not much you can’t do.
11 – Value for money	★★★ 3.0/5 Although good software, a bit too expensive for the amount of features you are able to use. However, tools like Drip are even more expensive.	★★★★ 4.5/5 Great value for money considering all the stuff you get. If you did an ActiveCampaign review yourself, you would know it’s a great investment.
More information	View all features	View all features
Pricing
Free trial	Yes	Yes
Free plan	No	No
Price 1.000 contacts	$29/month	$29/month
Price 10.000 contacts	$119/month	$139/month
Price 25.000 contacts	$199/month	$225/month
Price 50.000 contacts	$379/month	$299/month
Price 100.000 contacts	$679/month	$459/month
More information	View pricing plans	View pricing plans
Marketing Features
Native Conversion tracking	🟢	🟢
Web activity tracking	🔴	🟢
Splittesting Campaigns	🟢	🟢
Splittesting Automations	🔴	🟢
Dynamic Personalized Content	🔴	🟢
Multichannel Attribution	🔴	🟢
Site Messaging	🔴	🟢
Facebook Integrations	🟢	🟢
SMS Integrations	🔴	🟢
Webinar integrations	🟢	🟢
Native Landingpage builder	🟢	🔴
Native Shopping Cart	🔴	🔴
Shopify integration	🟢	🟢
Woocommerce integration	🟢	🟢
Sales & CRM Features
Leadscoring	🔴	🟢
Native CRM System	🔴	🟢
Task Management	🔴	🟢
Realtime Sales alerts	🔴	🟢
Gmail integration	🟢	🟢
Outlook integration	🔴	🟢
Salesforce integration	🟢	🟢
Mobile App CRM	🔴	🟢
Create quotes & invoices	🔴	🔴
More information	View all features	View all features
Overall rating	★★★ 3.4/5 ConvertKit is easy to use, and perfect for those who just got started, or just need their basic automation needs covered. with using a marketing automation program. It also provides you with some nice list management options. This tool is especially suited for bloggers! Furthermore, you can create landing pages with this tool.	★★★★ 4.3/5 ActiveCampaign is without a doubt one of the most effective tools out there. ActiveCampaign has a vast selection of different features. Although there is a slight learning curve for beginners, everyone should be able to master the program and have great results.
See for yourself?	Try ConvertKit for free	Try ActiveCampaign for free

Screenshots

See also: Membership funnels | Product Launch funnels | Saas Funnels | Survey/ Quiz funnels | Video Sales Letter funnels | Webinar funnels

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