Would you like to get the most out of your sale? Use this promotional email template to get an email sequence that will guide your prospect to the sale.
What this promotional email sequence template (flash sale) can help you with:
- Introduce the product and the limited time offer.
- Use success stories to build trust.
- Answer the most asked questions to remove any doubts your prospect has.
- Create urgency to make the prospect take action before it’s too late.
- Collect feedback to learn more about your shoppers.
Just fill in the blanks in the right sidebar to generate your copy from this email campaign template.
The emails you will get in this promotional template:
- Email 1: Flash Sale Announcement - Provides information about the product you will have a sale on the next day. 2.
- Email 2: The Big Sale - The current offer and the deadline. Includes a success story as well.
- Email 3: Discount Offer - Focuses on the problem the product solves and creates an urgency for the recipient to buy it.
- Email 4: FAQ - Answers to the most common questions are here to remove doubts from the recipients.
- Email 5: Last Call - Reminder of the FAQ and the deadline of the sale.
- Email 6: Last Call Reminder - Pushes the sale. Combination of removing doubts and fears with social proof.
- Email 7: Urgency. - The last reminder about the deadline.
- Email 8: Feedback - Asks for feedback on the experience and why they didn’t buy the product.
Introduction:In this first email you will be providing information on what this person on sale that you are having. You will also be providing information on what this person should expect from you in the days to come. Add in all applicable links, videos, screenshots / pictures.
Content tips:
- Create anticipation/buzz for discount offer tomorrow .
- Give information on what to expect.
- Mention who this is not for.
- Mention who it is for.
- Create urgency by mentioning limited time offer.
Sending moment: Day 1
Hey [First Name Recipient],
Tomorrow I will be sending you an AMAZING deal on my {Product Type} called {Product Name}.
So be on the lookout for my email tomorrow!
However, if you have already been able to eliminate {Main Challenge Recipient} this might not be for you.
BUT…
…. if you still want to {Main Goal Recipient} then you will love what I’ve got in store for you.
{Product Name} will help you to ultimately {Product Benefit} by helping you to reach your goal FAST!
I am so excited!
This deal is just way too good to uphold, so we are having it for a LIMITED TIME ONLY..
And we definitely do not want you to miss out!
See you tomorrow.
Kind Regards,
{Your First Name}
Introduction: In this email you will be sharing information about one of your clients' experiences with your products. You will also be providing a success story. You will also be reminding this person about your current offer and the deadline. You will attempt to convince and assure your subscribers that this product is what they need right now for themselves and/ or their businesses. This will also be done by providing them insight into what they will receive if they take full advantage of your offer by the provided deadline. Add in all applicable links, videos, screenshots / pictures.
Content tips:
- Give information on your product sale offer.
- Provide success Story of previous / current client.
- Give a reminder of the deadline.
- Link to your website / product.
Sending moment: Day 2
Hey [First Name Recipient],
I recently received an email from a client that I really wanted to show you...
Because it’s very common for {Your Audience} to be hopelessly trying to {Main Goal Recipient} for ages, and come up short...
And somehow this story just really got to me:
[Add in Testimonials describing the situation “before” they were successful]
Can you relate to this? Because I sure did..
But just look at how things drastically changed when they purchased and started using {Product Name}:
[Add in Testimonials describing the situation “after” they were successful - and how your product helped them achieve it]
I just love getting success stories like this because then I know that {Product Name} is really serving its purpose!
Which is why I’m thrilled to be able to offer you a HUGE discount on {Product Name}:
For a limited time only you will be able to get {Product Name} at {Discount} OFF making it just {Sale Price}!
CLICK HERE FOR MORE DETAILS AND TO GET {Product Name} TODAY
As previously mentioned, this promotion is for a LIMITED TIME ONLY and will be ending on {End Date}
You should not be missing out on this great deal!
Get {Product Name} NOW!
I would like for you to try it out and I hope it helps assist you with your goal.
Talk soon.
Kind Regards,
{Your First Name}
Introduction:In this email you will be telling your subscriber about your discount offer while attempting to get them to use your product. You will also be providing information about your product and what it can be used for. Add in all applicable links, videos, screenshots / pictures.
Content tips:
- Provide information on what your product is about and what you do.
- Reminder of discount offer.
- Provide all additional videos, pictures, or links to assist.
Sending moment: Day 3
Hey [First Name Recipient],
Have you ever felt that you are hopelessly trying to make something work but it just won’t and you do not understand why as you have been doing everything you thought was right?
Continuously and tirelessly giving it your all, but success feels further and further away?
Frustrating, right?
Trust me, I have been in that exact position multiple times so I know all about that.
Especially after failing repeatedly with all the conventional and orthodox methods that we think will always work, but doesn’t.
The secret is to discover a totally NEW way of doing things because only then will you truly figure out what has been going wrong throughout the process and what you need to do to fix it.
That is what {Product Name} is all about.
Because you know that if you stay on this path of doing the same conventional methods and techniques you’re not going to {Main Goal Recipient}
How about trying something different, like the process I show you in {Product Name}.
And for a limited time you can save BIG during the {Discount} OFF promotion.
The deadline is {End Date}, and we would really like for you to take full advantage of this offer before it's too late.
CLICK HERE TO CLAIM YOUR {Discount} OFF DISCOUNT
Kind Regards,
Introduction: In this email you will be sharing that this is the last and final chance to take advantage of your current sale. State the deadline. You will attempt to convince and assure your subscribers that this product is what they need right now for themselves and/ or their businesses. This will also be done by providing them insight into what they will receive from you and your website if they take full advantage of your offer by the provided deadline. Add in all applicable links, videos, screenshots / pictures.
Content tips:
- Reminder of Deadline.
- Provide FAQ’s.
- Reassure them of your product.
- What will be available to them by taking this offer.
- Add in all the necessary links, videos, screenshots / pictures.
Sending moment: Day 4
Hey [First Name Recipient],
I just wanted to give you a quick reminder to make sure that you don’t miss out.
The deadline to get your hands on {Product Name} with a {Discount} OFF discount is quickly approaching and will expire on {End Date}.
Use the link below to get it NOW before it’s gone:
CLICK HERE TO GET {Product Name} TODAY!
I've also been receiving numerous questions from you about this product.
So I'd take a moment to answer some of the top/most frequently asked questions.
Let's get started shall we...
[Explain some of your FAQ’s and their answers]
- [Add Q and A #1]
- [Add Q and A #2]
- [Add Q and A #3]
I hope that this helps.
My goal is to provide my audience with the best {Product Type} out there that they can can you to {Main Goal Recipient} FAST!
Here's where you can take full advantage of our current discount offer on {Product Name}:
CLICK HERE TO CLAIM YOUR {Discount} OFF
{Product Name} is backed by a [X] day, 100% money back guarantee,
This means that you can try out and use these resources for [X] days first before you fully commit to it.
It’s that simple. And if you’re still not convinced, these free bonuses will surely do the trick:
Try My Product Now For Just {Sale Price} And Get FREE Bonuses!
[Describe and explain your product website bonuses]
- [Break Down Bonus #1]
- [Break Down Bonus #2]
- [Break Down Bonus #3]
And more…
Join in on all the fun with our current limited time only {Discount} off discount before it expires on {End Date}.
If you like it? Keep it.
If not, all you need to do is contact us and let us know, and you'll receive your 100% refund.
Just remember that the price will in fact go up after this discount period expires.
So here's the link one last time:
CLICK HERE TO GET {Product Name} NOW!
Have a great day!
Kind Regards,
{Your First Name}
Introduction: In this email you will be giving a reminder of your FAQ’s in an attempt to reassure them of your product. You will also be giving a reminder of the offers deadline while stating the benefits of making use of this offer. You will attempt to convince and assure your subscribers that this product is what they need right now for themselves and/ or their businesses. This will also be done by providing them insight into what they will receive from you if they take full advantage of your offer by the provided deadline. Add in all applicable links, videos, screenshots / pictures.
Content tips:
- State the Deadline.
- Reminder of FAQ’s.
- Reassure them of your product.
- What will be available to them by taking this offer.
- Add in all the necessary links, videos, screenshots / pictures.
Sending moment: Day 5 - In the morning
Hey [First Name Recipient],
Today’s the last day to get in on all the fun by getting my {Product Name} at {Discount} OFF for only {Sale Price}.
This HUGE deal expires at {End Date}.
After this deal expires {Product Name} will only be available at {Normal Price}.
So please jump on this deal now!
CLICK HERE TO GET {Product Name} NOW
What is there still to think about?
I know that you want it, and I have it for you.
However, if you still have some reservations regarding {Product Name}, let me clear some things up for you...
[Explain some of your FAQ’s and their answers]
- [Add Q and A #1]
- [Add Q and A #2]
- [Add Q and A #3]
So try it out.
And {Product Name} isn't for you...
Simply contact us for a full refund, guaranteed.
And if you’re still not convinced, these free bonuses will surely do the trick:
Try My Product Now For Just {Sale Price} And Get FREE Bonuses!
[Describe and explain your product website bonuses]
- [Break Down Bonus #1]
- [Break Down Bonus #2]
- [Break Down Bonus #3]
Here's where you can get your hands on {Product Name}:
CLICK HERE TO GET {Product Name} WITH {Discount} OFF RIGHT NOW!
Don’t wait, get {Product Name} TODAY!
Kind Regards,
{Your First Name}
Introduction:In this email you will be a reminder of the fast approaching product offer deadline. Provide information about your product offer and its benefits. State the product offer deadline. Share that this is one of the last and final chances to take advantage of your current sale. You will attempt to convince and assure your subscribers that this product is what they need right now for themselves and/ or their businesses Add in all applicable links, videos, screenshots / pictures.
Content tips:
- State the deadline.
- Describe your product and its benefits.
Sending moment: Day 5 - 9 Hours before deadline
Hey [First Name Recipient],
The sign up deadline for {Product Name} is in about 9 hours.
I do not want anyone to be upset because they missed out on this AMAZING deal.
This is why I am sending out these reminder emails to you to make sure that that doesn't happen.
So consider this an official warning.
We both know that you want to be able to {Product Benefit}
So be sure to go grab your copy now of {Product Name} so you don't miss out on {Discount} OFF!
CLICK HERE TO CLAIM YOUR {Discount} DISCOUNT NOW!
Talk soon,
Kind Regards,
{Your First Name}Introduction:In this email you will be in one of your final attempts to convince and reassure your subscribers about this product and why they need it. State the product offer deadline. Share that this is one of the last and final chances to take advantage of your current sale. You will attempt to convince and assure your subscribers that this product is what they need right now for themselves and/ or their businesses Add in all applicable links, videos, screenshots / pictures.
Content tips:
- Reminder of the deadline.
- Describe your product and its benefits.
Sending moment: Day 5 - 3 Hours before deadline
Hey [First Name Recipient],
Final reminder about tonight's deadline...
If you've been procrastinating for the last few days, and haven't yet gotten your copy of {Product Name}...
Then this is me letting you know that now is your last and final chance to get {Discount} OFF and with it some free extra bonuses...
Because this offer expires in 3 hours - at {End Date}.
So you need to hurry and...
GET {Product Name} RIGHT NOW!
If you want to be able to {Main Goal Recipient}, pick up your copy of {Product Name} RIGHT NOW before the price goes up:
Get our special deal for {Product Name} and be able to {Product Benefit}
CLICK HERE TO GET {Product Name}
Remember, {Product Name} has only available at {Sale Price} for a limited time only so after this deal expires there is no chance of getting it at this crazy low price anymore.
Make sure and get yours RIGHT NOW before it's all gone!
Talk soon.
Kind Regards,
{Your First Name}
Introduction:In this email you will be asking for feedback on their experience and why they did not opt in to getting your product. Add in all applicable links, videos, screenshots / pictures.
Content tips:
- Ask for feedback .
- Add in all applicable links, videos, screenshots / pictures.
Sending moment: Day 6
Hey [First Name Recipient],
We have received countless orders from customers wanting to get their hand on the {Discount} OFF sale on {Product Name} but…
… frankly I do not remember seeing your order in the mix.
Did you end up missing the deadline or did you end up deciding that it just wasn’t what you needed?
I would like to know what happened.
Can you give me your feedback by clicking below?
CLICK HERE IF YOU JUST MISSED THE DEADLINE
CLICK HERE IF {Product Name} WASN’T FOR YOU
Thank you so much for doing this.
It will really help us know if we’re offering our audience what they really want.
And also, to make the right changes for the future of {Product Name}.
Talk soon.
Kind Regards,
{Your First Name}
P.S. If you click that you missed the deadline, we will make sure to email you with the next promotion in the future (not sure when exactly that will be though)
How to create an entire email campaign in 6 minutes
A lot of writing goes into a promotional email sequence because it typically has a longer sequence than others. For instance, this promotional email template has 8 emails. Each email has a purpose that drives the recipient towards the sale. They are all important and you should use them too.
But that also means you have to do a lot of writing...
Or does it?
Writing emails is very time consuming, but it’s very important if you want to get results. That’s why we are here to help you.
Take advantage of this promotional email template and make it quick and easier for yourself to write emails sequences.
Who knew you could create an entire email campaign in minutes?
Advice for using our promotional email template
The goal of our email campaign templates is to help others improve their email marketing.
How do we do it?
For years, we have studied the top marketing experts and their email sequences. Instead of spending years to get experience in email marketing as they did... we skipped that step and “reverse-engineered” the best emails.
We found that there is an obvious structure that goes again and again in promotional emails. This structure is what makes a promotional email sequence successful. After we cracked the code, we could make our promotional email template to help others.
We think it’s important we base our email templates on real-life examples, so we know they work. And we made it easy for you to customize it. You just have to fill in your details in the sidebar and it will make the entire sequence match you and your business.
There’s more you should know...
Use this template for your Black Friday Emails!
There are special events that are the best fitting for a promotional email template. Black Friday emails are perfect, for example. Everyone knows the day is coming, and you can use the days leading up to it to create excitement.
When it comes to Black Friday emails, you want to announce the product and sale ahead of time. Then the customer will have your product in the back of their mind and when the time comes, they will be ready to buy.
This email campaign template also includes success stories. There are there to make the prospects less hesitant about the product. The FAQ email in the template also helps answer questions to remove doubts.
Our promotional email template is perfect for Black Friday emails. Use what is proven to work and get the most out of your sale. Get ConvertScripts today!
Learn more about promotional emails?
You can improve all your email marketing efforts with Emaildrips. We collect and study email marketing examples from the top pros. At this point, we have a library of 125+ email sequences from a wide variety of businesses. With Emaildrips, you can study these examples to learn how to write killer email sequences. Check out these 14 Flash Sale Email Sequences to get inspired.
Do you have any other email sequences to write? We have other email sequence templates you can use to make email marketing easy and efficient.
Do you want to make sure your emails are opened?
Our generator can make you 31 subject lines for promotional emails for free. They are fully customized to fit your needs!
Focus your time on what’s important and make your email marketing easy with Emaildrips.