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Drip vs ConvertKit 2021 | All-in-one Review

Looking for a side-by-side comparison of Drip vs ConvertKit? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of Drip or ConvertKit. So continue reading to discover which tool is best for you...

Drip vs ConvertKit Side-by-Side Comparison Table

Below you can find our checklist with which we've analysed Drip vs ConvertKit. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself). 

	Drip	ConvertKit
Overall Rating	★★★ 3.3/5	★★★ 3.4/5
More information	Visit Drip	Visit ConvertKit
Pros and cons
Main Pros	🟢 Best segmentation (with events)	🟢 Really easy to use for beginners
	🟢 Good for ecommerce	🟢 Awesome support
	🟢 Good visual automation builder	🟢 Great targeting & segmentation
	🟢 Good drag-and-drop email editor	🟢 Visual automation builder
	🟢 Detailed reporting & tracking	🟢 Native landingpage builder
	🟢 Shareable workflows & automations	🟢 Tailored to bloggers & creators
Main Cons	🔴 Waaaay too expensive	🔴 Limited A/B-testing
	🔴 Limited email templates	🔴 Lack of email templates
	🔴 Limited form builder	🔴 Limited reporting & tracking
	🔴 Hard to splittest content inside emails	🔴 Good software but a bit expensive
More information	Visit Drip	Visit ConvertKit
Capabilities Detailed Review	Rating	Rating
1 – Email builder	★★★★ 4.0/5 Since July of 2018 Drip has implemented a new visual builder. It's fun and easy to use. Drip has so many features when it comes to setting up automations that you need some time to get acquainted with it.	★★★ 3.5/5 We found the email builder pretty easy to work with during our Convertkit review. That being said, the customization options are a bit limited.
2 – Email templates	★ 1.0/5 Not good in terms of email templates. They don't have a good library of pre-made templates. But with the new visual builder you should be able to create some good ones yourself.	★ 1.5/5 With ConvertKit you have a limited selection of templates, unless you HTML-code templates yourself.
3 – Form builder	★★★ 3.5/5 Although design options are limited, there are plenty of different form types. What's cool, is that you can customize the visibility and the behavior associated.	★★★ 3.0/5 With ConvertKit you can choose a reasonable amount of form types. You can also create landings pages. Creating a custom design is a bit lacking.
4 – List management & segmentation	★★★★★ 5.0/5 Nothing bad can be said about Drip's segmentation options. After doing our Drip review we must say they are without a doubt the best tool when it comes to segmentation. They go a step further than tags with their "events" feature. It's like tags, but with more contextual information (like time the tag was applied, the price associated with it, etc). This is tags on steroids basically.	★★★★★ 5.0/5 One of the outstanding features of ConvertKit is their segmentation based on tags. You can get really targeted with who you want to send emails and automations too.
5 – Automation	★★★★ 4.0/5 Drip’s automations are centered around user-friendliness and smoothness. It works with ‘rules’ and ‘workflows’, which make setting up simple automations easy. They've also recently introduced ""sharable workflow" "which are basically pre-built automations you can import into your account with 1 click. This saves you a lot of time"	★★★★ 4.0/5 ConvertKit is very user-friendly. Automations can be set up easily with their ‘automations manager’. They work with a ‘trigger’ and ‘action’ system, which is easy to use. With their visual automations builder you can also easily create multiple automations with their own rules. The number of triggers you can select are a bit limited, though.
6 – Splittesting	★★ 2.0/5 Drip's A/B-testing functionality quite basic compared to tools like ActiveCampaign. For example: It's hard to A/b test content inside of emails, which is easy with ActiveCampaign.	★★ 2.0/5 It has basic A/B-testing. To get more detailed results is a bit of a complex process.
7 – Integrations	★★★ 3.5/5 Drip integrates with most apps, especially in the ecommerce space. And because they are part of Leadpages, we believe there will be many deep integrations with popular marketing software coming in the very near future because leadpages is working on Center (a marketing integration tool).	★★★ 3.5/5 ConvertKit integrates with most apps (also with Zapier integrations).
8 – Reporting	★★★★★ 5.0/5 Best tool when it comes to tracking and reporting. It offers the biggest offering of data and visually it is very nicely illustrated.	★★ 2.5/5 ConvertKit's reporting and tracking options are basic. More detailed information is not available.
9 – Support & Community	★★★★ 4.0/5 ​Live chat is available during limited hours. You have loads of support articles as well and a good support team which gives good answers. However, we do believe they could have responded a bit quicker during our Drip review.	★★★★ 4.0/5 ​ConvertKit replied really quickly during our ConvertKit review and make sure you are helped out. Live chat is quick and responsive as well..
10 – Ease of use	★★★ 3.5/5 Pretty easy to set up and start using. Especially the automation part because of their "sharable workflows" which are pre-built automations you can import into your account.	★★★★★ 5.0/5 In comparison with other tools, this one is easy to use. Great for beginners and bloggers!
11 – Value for money	★ 1.0/5 Price is the worst feature of this software. They have recently retired their free forever plan and increased their relatively high prices even further. They've got some great features, but we have to score the pricing like this when we compare to other tools.	★★★ 3.0/5 Although good software, a bit too expensive for the amount of features you are able to use. However, tools like Drip are even more expensive.
More information	View all features	View all features
Pricing
Free trial	Yes	Yes
Free plan	No	No
Price 1.000 contacts	$49/month	$29/month
Price 10.000 contacts	$184/month	$119/month
Price 25.000 contacts	$370/month	$199/month
Price 50.000 contacts	$680/month	$379/month
Price 100.000 contacts	$1300/month	$679/month
More information	View pricing plans	View pricing plans
Marketing Features
Native Conversion tracking	🟢	🟢
Web activity tracking	🟢	🔴
Splittesting Campaigns	🟢	🟢
Splittesting Automations	🔴	🔴
Dynamic Personalized Content	🟢	🔴
Multichannel Attribution	🔴	🔴
Site Messaging	🔴	🔴
Facebook Integrations	🟢	🟢
SMS Integrations	🟢	🔴
Webinar integrations	🟢	🟢
Native Landingpage builder	🔴	🟢
Native Shopping Cart	🔴	🔴
Shopify integration	🟢	🟢
Woocommerce integration	🟢	🟢
Sales & CRM Features
Leadscoring	🟢	🔴
Native CRM System	🔴	🔴
Task Management	🔴	🔴
Realtime Sales alerts	🔴	🔴
Gmail integration	🟢	🟢
Outlook integration	🟢	🔴
Salesforce integration	🟢	🟢
Mobile App CRM	🔴	🔴
Create quotes & invoices	🔴	🔴
More information	View all features	View all features
Overall rating	★★★ 3.3/5 Drip has some outstanding features. Their segmentation options, reporting and automations are top-notch. The downside is the high price compared to other tools.	★★★ 3.4/5 ConvertKit is easy to use, and perfect for those who just got started, or just need their basic automation needs covered. with using a marketing automation program. It also provides you with some nice list management options. This tool is especially suited for bloggers! Furthermore, you can create landing pages with this tool.
See for yourself?	Try Drip for free	Try ConvertKit for free

Screenshots

See also: Membership funnels | Product Launch funnels | Saas Funnels | Survey/ Quiz funnels | Video Sales Letter funnels | Webinar funnels

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