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Mailchimp vs Constant Contact 2021 | All-in-one Review

Looking for a side-by-side comparison of Mailchimp vs Constant Contact? Look no further! In this in-depth review you will discover the differences in pricing, core-features, integrations and the main pros and cons of both tools. You will also learn about the top 3 alternatives of Mailchimp or Constant Contact. So continue reading to discover which tool is best for you...

Mailchimp vs Constant Contact Side-by-Side Comparison Table

Below you can find our checklist with which we've analysed Mailchimp vs Constant Contact. Not only do we try to cover the "what" of each tool, we also try to tell you the "why" by giving you the review scores with our opinion explained (if you hoover over the score itself). 

	Mailchimp	Constant Contact
Overall Rating	★★★ 3.3/5	★★ 2.5/5
More information	Visit Mailchimp	Visit Constant Contact
Pros and cons
Main Pros	🟢 Lots of beautiful email templates	🟢 Easy to use (beginner friendly)
	🟢 Good reporting & integrations	🟢 Great for event marketing
	🟢 Easy to use drag & drop editor	🟢 Good email builder (drag & drop)
	🟢 Interface is visually very appealing	🟢 Huge email templates library
	🟢 Interface is user friendly	🟢 Good integrations
	🟢 Competitive pricing for small accounts
Main Cons	🔴 Lacks automation capabilities	🔴 Overpriced for what they offer
	🔴 Lacks segmentation (still list-based)	🔴 Limited form building options
	🔴 Can not split-test automations	🔴 Bad segmentation (manual tagging only)
	🔴 Pay extra for subscribers in multiple lists	🔴 Very basic automations only
	🔴 No visual builder for automations	🔴 Limited splittesting (only subject lines)
		🔴 Outdated email design templates
		🔴 Basic reporting only (no visuals also)
More information	Visit Mailchimp	Visit Constant Contact
Capabilities Detailed Review	Rating	Rating
1 – Email builder	★★★★ 4.0/5 Mailchimp's editor is easy to use. With their drag & drop interface you can set up emails fast.	★★★ 3.5/5 Constant Contact is easy to work with. A downside is the limited amount of customization options available within the editor. Visually, it is also a bit outdated.
2 – Email templates	★★★★ 4.0/5 After this Mailchimp review we must say Mailchimp is the best tool when it comes to email templates. There is a great variety, the designs look nice and professional, and the editor is easy to use.	★★ 2.0/5 Using Constant Contact's editor makes it easy to customize templates. There are many templates to choose from, but the designs are pretty outdated, though.
3 – Form builder	★★★ 3.0/5 Mailchimp's form building is decent. A nice feature is that you can create pop-ups.	★ 1.0/5 Constant Contact is as basic as it can be, in terms of building forms. It offers no options like customization, pop ups, slide ins, etc.
4 – List management & segmentation	★★ 2.0/5 Mailchimp lacks behind in terms of tagging and segmentation. Mailchimp is still very list-based. Yes you can use tags, but only inside of lists, and lists are siloed. Basically this means your campaigns won't be as targeted as you would like them to be, without a big workaround.	★★ 2.0/5 Tagging options are limited and difficult to use. You can not automatically tag contacts based on their behaviour, which is a big red flag if you are serious about automation/personalization.
5 – Automation	★ 1.5/5 Compared to other tools, Mailchimp is a bit too basic in the automation department. If you want people to be deleted from a sequence, for instance, because they already purchased a product, you have to manually delete them from the sequence. Also, Mailchimp is too basic in setting up automations. With Mailchimp you can only build lineair automations. This limits your posibilities for advanced automation because you can't easily "branch off" 2 paths inside of 1 automation when something happens, like for example a, open/click/sale. You want to send some people down 1 path and some on another path. This is very difficult in Mailchimp because of their "lineair path only" approach.	★ 1.0/5 Constant Contact is very limited in setting up automations. There is no visual workflow builder, you can only send very basic autoresponders and everything takes too many clicks to set up. Really one of the worst tools we've reviewed in the automation department.
6 – Splittesting	★★ 2.0/5 The A/B-testing of Mailchimp is limited. You can split-test subject lines, content, send times and form names. But you can not split-test complete automations or individual emails inside of automations.	★ 1.0/5 The only thing you can A/B test with Constant Contact are the subject lines.
7 – Integrations	★★★★ 4.5/5 There is not an app (for as far as we know) that doesn't integrate with Mailchimp (that include Zapier as well, of course).	★★★★ 4.0/5 Constant Contact integrates with basically every app (also Zapier integrations).
8 – Reporting	★★★★ 4.0/5 ​It would deserve a 5 rating if Mailchimp didn't have restrictions based on the plan you have. All in all it is set up nice visually, and the amount of data you can collect is great!	★★ 2.5/5 ​Basic tracking and reporting. For advanced metrics not very suitable.
9 – Support & Community	★★★ 3.0/5 The support we got during this Mailchimp review was solid. This include a ticket-based support system and live-chat.	★★★★ 4.0/5 With Constant Contact, you will have access to an abundance of information. There is a lot of information on their website with many video tutorials. Also, you can contact them through live chat and phone. There is also a community present. We've had good support during our Constant Contact review.
10 – Ease of use	★★★★ 4.0/5 You don't need much time to be able to use all features. It works pretty straight forward.	★★★ 3.5/5 You don't need much time to be able to use all features. It works pretty straight forward.
11 – Value for money	★★★★ 4.0/5 Very competitive pricing, but it gets expensive once you get a lot of subscribers (especially considering the lack of good automation features, which you will need with a lot of subscribers).	★★ 2.0/5 A bit expensive, especially if you have a list of 10K plus.
More information	View all features	View all features
Pricing
Free trial	Yes	Yes
Free plan	No	No
Price 1.000 contacts	$15/month	$45/month
Price 10.000 contacts	$75/month	$95/month
Price 25.000 contacts	$150/month	$295/month
Price 50.000 contacts	$240/month	$335/month
Price 100.000 contacts	$475/month	$595/month
More information	View pricing plans	View pricing plans
Marketing Features
Native Conversion tracking	🔴	🔴
Web activity tracking	🟢	🔴
Splittesting Campaigns	🟢	🟢
Splittesting Automations	🔴	🔴
Dynamic Personalized Content	🟢	🟢
Multichannel Attribution	🔴	🔴
Site Messaging	🔴	🔴
Facebook Integrations	🟢	🟢
SMS Integrations	🔴	🟢
Webinar integrations	🟢	🟢
Native Landingpage builder	🟢	🟢
Native Shopping Cart	🔴	🔴
Shopify integration	🟢	🟢
Woocommerce integration	🟢	🟢
Sales & CRM Features
Leadscoring	🔴	🟢
Native CRM System	🔴	🔴
Task Management	🔴	🔴
Realtime Sales alerts	🔴	🟢
Gmail integration	🔴	🟢
Outlook integration	🔴	🟢
Salesforce integration	🔴	🟢
Mobile App CRM	🔴	🔴
Create quotes & invoices	🔴	🔴
More information	View all features	View all features
Overall rating	★★★ 3.3/5 Mailchimp is a solid tool. It is easy to use, looks great visually, and probably the best tool when it comes to email templates. Also, their reporting is on point. When it comes to setting up automations, segmentation options, and A/B-testing, they are falling behind a little.	★★ 2.5/5 After our Constant Contact review we must say the tool is fairly easy to use and contains all the basic features. If you are a beginner, or you only need a basic, simple marketing automation tool, then Constant Contact might be suitable for you. Also, Constant Contact is great for setting up events.
See for yourself?	Try Mailchimp for free	Try Constant Contact for free

Screenshots

See also: Membership funnels | Product Launch funnels | Saas Funnels | Survey/ Quiz funnels | Video Sales Letter funnels | Webinar funnels

Alternatives